There is something exciting about seeing a global giant like IKEA make its mark in one of the world's most iconic shopping destinations, Oxford Street in London.
On May 1st, IKEA opened the doors to its brand-new city store, offering Londoners and the millions of tourists who visit each year a chance to explore stylish, affordable home furnishings right in the heart of the city.
This isn't just another store opening. It's a complement to IKEA's traditional out-of-town stores, bringing convenience, inspiration, and local connection to urban shoppers.
Customers will find IKEA's usual personalised design support from knowledgeable home furnishing experts, including help with interior design, kitchen planning, and bedroom storage solutions. What makes this store especially unique is how the roomsets have been co-created with real Londoners, based on their actual homes in the capital. This adds a layer of authentic inspiration for small-space living, working from home, designing properties with period features, setting up cozy basement rooms with little natural light, or creating relaxing balcony spaces.
Shoppers can recharge at the store's 130-seater Swedish Deli, enjoying classic IKEA favourites like hot dogs from just £0.85 or a hearty plate of meatballs or plantballs starting at £4.95. Whether it's breakfast, lunch, dinner, or just a snack, affordable dining is now right in the heart of the city.
Small furniture items are available to take home immediately, with around 3,500 products ready to go. For larger pieces, shoppers can order from IKEA's 10,000-strong product range for home delivery or pickup at one of the many points across the city.
If you want to explore the new space virtually, check out the embedded YouTube videos where visitors share their first impressions and walkthroughs of the store.
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There is something exciting about seeing a global giant like IKEA make its mark in one of the world's most iconic shopping destinations, Oxford Street in London.