The Inspiring Story of HACKNER HOME: From Passion to Success


In 2014, Jona Hackner started what is now HACKNER HOME from the dining room table of her home in Shelby, North Carolina. It began as a temporary source of income while caring for young boys but soon transformed into a newfound passion for creating beautiful pillow covers that not only served a purpose but also brought joy and beauty to homes.

The founder of HACKNER HOME realized the need for functional yet beautiful items in homes. Clients wanted something unique that couldn't be found in a box store, and that would reflect their specific style and make them feel good in their own home. This customer-centric culture became the driving force behind the growth of the business. By listening to their client's needs and desires, the business continued to grow.

As the products became sought after and found their way into various publications, the HACKNER HOME brand started gaining more recognition. It was featured in many magazines and even on TV. From baby bedding to pet bedding and decorative pillows, every product was created with a mutual décor style and the overall goal of making the customer happy.

By 2019, the business had outgrown the dining room table and even the studio building on the home stead. The HACKNER HOME studio shop was established at 806 West Warren Street in Shelby, North Carolina. This was a significant milestone for the brand and a testament to the founder's hard work, dedication, and perseverance.

The HACKNER HOME success story is an inspiration for anyone looking to turn their passion into a thriving business. It shows that with a customer-centric approach and dedication to creating beautiful, unique, and functional products, anything is possible. It's not just about making a profit but about bringing joy and beauty into people's homes.

This story also highlights the importance of listening to your customers' needs and desires. It's essential to understand their specific style and how they want to feel in their homes. By doing this, you can create a product that not only meets their needs but exceeds their expectations.

In conclusion, the HACKNER HOME journey is one of hard work, perseverance, and dedication. From a small dining room table to a thriving business, it shows that anything is possible if you are willing to put in the work and create a product that brings joy and beauty to people's lives. The HACKNER HOME story is an inspiration for all entrepreneurs looking to turn their passion into a successful business.

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