When you browse through my blog, you'll quickly notice something unique: in almost every IKEA photo I share, you'll see price tags, product labels, and little info cards tucked into the scene. For some bloggers, that might be something to Photoshop away. For me, Mauritz, the person behind this blog, it's a feature, not a flaw.
Mauritz, founder of this blog, documenting IKEA stores across Europe since 2021.
Here's why those price tags matter, and why they've become part of what makes my work stand out.
Over the past few years, I've traveled across Europe to visit IKEA stores, from Sofia and Burgas to Gdansk to Oslo and several more. Every time I walk into a showroom, I bring my camera and capture real-life kitchen setups, living rooms, bedrooms, and storage solutions just as they appear on the floor.
The price tags? They remind you that these aren't polished catalog shots. These are real homes-in-progress, staged by IKEA but experienced by shoppers in the moment. They give an authentic glimpse into the store experience, which is something no product photo or 3D render can match.
When you're planning your own home project, you probably want to know more than just what something looks like. You want to know:
What's the exact name of that cabinet front?
How much does that faucet cost?
What's the size of that drawer unit?
By including price tags and product labels in my photos, I help you spot those details without needing to go digging through a website or catalog. It's like walking through the store together, only you're doing it from your laptop or phone.
Because I visit stores across different countries, the price tags in my photos tell an even richer story. You can spot:
Local currency differences
Language variations on product names
How IKEA adjusts its layouts and displays depending on the region
One day you might see a METOD kitchen priced in Bulgarian lev, the next day in Zloty, and the next in Norwegian kronor. It's a little reminder that IKEA is a global brand with local flavors and you get to explore them all through my lens.
In an age of perfect Instagram feeds and AI-generated room designs, authenticity matters more than ever. My goal has always been to offer you the real IKEA experience, the one you'd see if you walked into the store yourself.
So no, I won't be editing out the price tags. To me, they're proof of presence, proof of curiosity, and proof of the time I spend exploring these stores for you. They turn my blog from just a gallery of pretty photos into a practical resource for anyone planning a home project.
If you've ever wondered why my IKEA photos show price tags, now you know. It's because I believe in giving you an honest, detailed, and truly global view of what IKEA has to offer — from the showrooms of Sofia and Burgas to Gdansk and Oslo.
Thank you for following along on this journey. I can't wait to keep sharing the world of IKEA with you, one price tag at a time. I will also challenge myself to get even better at capturing clear photos of labels and tags than I have been in the past. wait to keep sharing the world of IKEA with you, one price tag at a time.
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